A recent Forbes report places the increasing trend towards flat design firmly at the door of people’s growing familiarity with digital interfaces. In years gone by (1995-2003), the author says, designers were designing for only a “certain class of professional workers” who were familiar with desktop software and this meant designing with clickability in mind.
Fast forward to the present day and the latest version of iOS7, and now we’re designing still very much with the user at the forefront of our minds with flat UI design. In the early days of the iPhone, web trends were made popular by the Apple devices too, but with an eye on bubbles, drop-shadows and glares, to name a few popular UI techniques.
It’s this earlier intervention from Apple that the Forbes article says has helped modern users get really comfortable with using the web, on more devices than just a desktop or laptop computer.
“I believe that the flat design trend is a symptom of the growing maturity in the field of web and interface design,” the article states.
“This maturity applies to our designers – who are getting better at making interfaces that encourage interactivity and engagement – as well as to our users.”
Users are of course increasingly sophisticated when it comes to how, where and why they use the internet and because of this, the tendency to make shiny buttons that scream “click me” is now thankfully behind us.
Where to begin
Trends are all very well and good and personally, I love the current minimalist, flat and simple designs that are emerging thick and fast within the design community, but that’s not to say that all of your clients will too.
The first place to start then would be in the suitability of flat UI design to the project that you’re working on. If the client has a good, strong brand persona, then see what you can take from that in terms of colors, layout and content strategy to make sure it matches your ideas.
Most of all though, think about the users as, if the client’s ideas are outdated and horrify you, then you have a good argument to overcome this. Users may be a lot more web/technologically literate than in the past, but they still need a certain amount of direction when it comes to clickable areas and such like.
Elements of flat design
- Absence of depth
- Use of simple elements
As with all UI design, the grid plays one of the most vital roles and flat design is no exception. It establishes visual order when you’re working with just a few elements and gives you a guide to work to.
Use the grid to define your content and draw the user’s eye to where you want them to go. You can get creative and user tighter grids to experiment with different visual effects, so that you can gauge how much content can be included, without the overall interface looking cramped and messy.
You may have noticed that flat designs tend to be quite colorful, making the most of different shades and hues from the same palette. It’s important not to get carried away with too many colors and bear in mind that very strong colors can be overbearing.
With that in mind, think pastels and save the strongest hues for your actionable areas to draw the eye and entice clicks. Reds and oranges are great for call-to-action buttons, but be careful not to overuse as this will drive users away.
Take a look at Flat UI Colors for inspiration and ideas.
This is another important part of flat design and it’s vital that the typography fits in with the overall design, using strong, bold fonts that are simple and easy to read. Consider readability too, use simple, solid words and keep them to a minimum, with a consistent tone and voice.
Consider the use of white space too, your design should ideally be able to be taken in at a glance, with clear information and visual indicators that guide the user where you want them to go.
Flat UI Design kits
You have to hand it to the designer/developer community, when it comes to sharing useful tools, libraries and resources, they are generally well on the ball and flat design resources are readily available and plentiful.
Here’s some of the more useful, or just best looking ones, to choose from:
Flat UI Pro
This costs from $39 for a personal version and $149 for developer/business and is definitely worth a look. Flat UI Pro is grid-based, Retina-ready and comes bundled with a wealth of time-saving elements such as icon sets, color swatches, free fonts and glyphs, all designed to make your life easier.
It’s based on Twitter Bootstrap and also allows you to design responsively with a huge variety of devices in mind.
Modern Touch UI Kit
This is completely free to use for both personal and commercial use and is a metro-style kit to help you get started. Click on the image to download the full kit.
This simple kit is again retina-ready and includes elements such as menus, photo scrolling, icons and widgets. The kit is vector-based and has a nice retro feel to it, design and color wise, and whilst it’s not the largest kit out there, it’s a nice little package all the same.
Again free to use for any purpose, the font for Featherweight UI is Lato Normal, which is available from Google Web Fonts for offline and online use. More details on how to use can be found on designer Sarah Hunt’s site.
Blog/Magazine Flat UI Kit
Packed with useful components, this kit has been designed with publishers in mind and is perfect for creating magazine-style sites or professional blogs. While the photos in the presentations are not included in the download kit, everything else that comes in the download is fully PSD editable.
Metro Vibes UI Kit
This is a bargain at $39 for a year’s access and contains 100 different elements for you to deliver the perfect metro look and style. Created by Mike of Creative Mints, Metro Vibes is made for 960 Grids and contains free open fonts and layered PSD files.
The year’s subscription entitles you to free updates as they become available and can be used commercially. This gives you every tool you’re likely to need in order to build a flat UI site, including blogging elements, pricing, calendars and so on. Visit the site to see a full preview of all of the available elements.
There are, of course, hundreds of kits out there now, so it shouldn’t be a difficult matter for you to find one to suit you and the above give you a great starting point.
So now it’s time to get cracking and put your creative head on again to start experimenting with flat UI design and coming up with some beautifully designed sites.